Minorities may be the unlikely heroes of this holiday.
According to a 2014 Holiday Sales Forecast from Nielsen, shared exclusively with USA Today, the overall population says it will spend about 10% more on holidays gifts this year than last year. However, African Americans say they plan to spend 17% more, and both Asian Americans and Hispanics says they plan to spend 13% more, says the national study of 25,000 demographically-representative households conducted in September.
This is a great opportunity for retailers and businesses need to learn what multicultural consumers want and then bringing those insights to how clients go to market and capitalize on it.
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